May 12, 2021

BoatBlurb Celebrates One Year Anniversary with Record Monthly Traffic

By: BoatBlurb Staff

BoatBlurb.com is celebrating this week as it marks its first year since going online on May 12, 2020. Under the umbrella of Digital Era Media and BoatDealers.ca, BoatBlurb is an expansion of the company's digital ecosystem and provides boaters with industry leading news and information.

BoatBlurb is a companion element that provides a full-spectrum experience for news, information, tips, culture, and reviews. The website explores the latest emerging trends, covers breaking industry news, product announcements, and includes experiential and destination articles about the boating lifestyle. The site is an online hub for boaters to stay connected and encourages them to submit content for publication to help build the community.

Since launching on May 12th, 2020, the website generated over 315,000 unique visitors with a current average of 35,000 monthly unique viewers. In the last 12 months, the digital upstart has seen over 487,000 pageviews and now averages over 50,000 pageviews per month. The weekly newsletter reaches nearly 10,000 subscribers and despite being based in Ontario, Canada, readership includes a significant subscriber base in the United States, the United Kingdom, the Netherlands, the Philippines, Australia, and more.

From Chris Perera, CEO of Digital Era Media and owner of BoatBlurb.com: "For over 10 years we’ve recognized the need for a truly digital media dedicated to enhancing and encouraging the boating lifestyle. We are extremely proud to be at over 52 weekly issues of our BoatBlurb newsletter and blog. This is all made possible by our over 9 thousand subscribers, our sponsors, our editor Scott Way, and our numerous diverse contributors. We will continue to instil confidence in the boating dream for the advancement of all boaters and the boating industry. We welcome further collaboration with marine organizations and entities around the world."

Take a look at some of 2020's biggest content on the site:

By The Numbers:

• 487,000 annual pageviews

• 315,000 unique annual visitors

• 50,000 monthly pageviews

• 35,000 monthly unique visitors

• 10,000 newsletter subscribers

Top Moments of the Year:

1) The Definitive Answer to Outboard vs. Sterndrive

2) Interview with Supercar Blondie: Test Driving the World's Fastest Police Boat

3) Inside Formula Boats: Past, Present, and 2021 Preview

4) Famous Boats: The Strange Saga of the 'Orca' From Jaws

5) The Great Loop- North America's Biggest Boating Adventure

6) The Cat is Back! Legendary Pantera Powerboats Relaunches

7) Tom Brady Adjusting to Florida Life with Custom Wajer 55S Yacht

8) Iconic Canadian Brand Limestone Boats Relaunches

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About Digital Era Media Inc.: Digital Era Media Inc. (DEM) is a new age media company focused on digital technology and its application to media. It currently produces the MyDealers.ca suite of sites which includes BoatDealers.ca, OutboardDealers.ca, MotorcycleDealers.ca, SledDealers.ca, and QuadDealers.ca Launched in 2001, BoatDealers.ca provides boat buyers and sellers with a website of highly relevant content, innovative design, and an interactive interface. It is now the most visited marine website in Canada.