The list of brands includes Alumacraft, Manitou, Telwater (Quintrex, Stacer, Savage and Yellowfin), and Marine parts, accessories and apparel, but does not include Sea-Doo personal watercraft, Sea-Doo Switch pontoons or its jet propulsion systems.
In a surprise move, Bombardier Recreational Products (BRP) has announced they have begun the process of selling off their marine businesses portfolio.
The portfolio includes the brands Alumacraft, Manitou, Telwater, Quintrex, Stacer, Savage and Yellowfin. The sale would also include the company's marine parts, accessories and apparel divisions. Any deal would exclude all activities related to its Sea-Doo personal watercraft, Sea-Doo Switch pontoons and jet propulsion systems.
BRP has long been considered an innovator and industry figurehead in powersports since launching in 1937. The company launched the first Ski-Doo snowmobile in 1959 and and the first Sea-Doo personal watercraft in 1968.
More recently, BRP launched a new Rotax 'Ghost' outboard engine with stealth technology in late 2022 to major fanfare. For 2025, the company recently launched the all-new Sea-Doo Switch Fish pontoon and the FishPro Apex PWC. Their Manitou Pontoon division also partnered with the NFL's Kirk Cousins to promote family boating.
"After careful consideration and given the current dynamics of both the Marine and Powersports industries, we have decided to double down on our core Powersports activities and to sell our Marine businesses," said José Boisjoli, President and CEO of BRP, in a press release.
"Over the past few years, we have built a solid foundation by investing in the development of innovative Marine products and upgrading the production facilities. As such, we believe that these iconic brands can offer attractive value creation opportunities for a new owner."
According to the press release, BRP's objective is to solidify its position as a leading global Powersports OEM. BRP also owns the powersports brands Ski-Doo snowmobiles, Lynx snowmachines, Rotax engines for karts and recreational aircraft, and Can-Am offroad vehicles which includes ATVs, SXSs, and motorcycles.
The release also adds that BRP is confident the sale "will enable it to capitalize on growth opportunities within the Powersports industry and improve its margin profile, thereby enhancing its position for long-term success."
Any future sale is not expected to impact its 2025 fiscal position and would be completed during the first quarter of 2026.
BRP has retained National Bank Financial Inc. to assist with the sale process.
